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Understanding McLuhan (1996)(Voyager)[Mac-PC].iso
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06559_Field_TCUM T124.txt
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1996-04-10
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16 lines
of electric media released art from this straitjacket at once,
creating the world of Paul Klee, Picasso, Braque, Eisenstein, the
Marx Brothers, and James Joyce .
A headline in The New York Times Book Review (September
16, 1962) trills: “There’s Nothing Like a Best Seller to Set
Hollywood a-Tingle.”
Of course, nowadays, movie stars can only be lured from
the beaches or science-fiction or some self-improvement course
by the cultural lure of a role in a famous book. That is the way
that the interplay of media now affects many in the movie
colony. They have no more understanding of their media
problems than does Madison Avenue. But from the point of
view of the owners of the film and related media, the best seller
is a form of insurance that some massive new gestalt or